Learning to become tourism ready
There are six modules in total. Work through the lessons, templates and activities step by step to create your own wine tourism plan in module 6, or simply skip to the topics you're interested in.
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Module 1Capitalising on the visitor economy
The first step in your strategy is to define the business objectives of entering the tourism market, then decide which regions and types of travellers to focus on.
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Module 2Setting up your tourism experiences
Now it's time to define exactly what it is you're selling. This extensive module will help you develop and position compelling tourism experiences that open up new revenue streams.
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Module 3Using B2B channels to bring in business
Navigating the tourism industry can be a complex task. Let's now look at all your potential distribution channels and partners in order to develop a B2B sales plan.
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Module 4Mastering your consumer marketing
Selling directly to your end consumer is a profitable approach that requires a mix of consumer channels. This module helps you prioritise those channels and improve how they work.
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Module 5Pricing for profit
It's critical your tourism product is both competitive and profitable. This module outlines key pricing considerations and provides invaluable calculators to help you crunch your own numbers.
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Module 6Delivering your tourism growth strategy
Bring together the key decisions and actions from across the Wine Tourism Ready course into a practical, one-page wine tourism plan. Use the plan to clarify your priorities, identify opportunities for growth and create a roadmap for implementing and reviewing your tourism strategy.