Market insights library

United Kingdom

UK off-trade wine sales report

This report summarises the United Kingdom wine market by wine style, colour, brand, country of origin and price point.

Small formats: a growing area of innovation and opportunity for Australian wine

The global shift from red to white and sparkling wine

The global wine industry has been undergoing a significant structural transformation. While declining overall wine consumption has attracted considerable attention, another important trend has emerged beneath the surface: a steady shift in consumer demand from red wine towards white and sparkling wine.

Poland

Five reasons why Poland is a wine market to watch

European wine markets are mature and experiencing declining consumption, Poland stands out as a large and growing economy with positive long-term potential for wine. This Market Bulletin highlights five reasons why Poland deserves closer attention.

Canada

Canada Wine Sales Report

This report provides an overview of wine sales across the four largest provinces in Canada by country of origin, colour, variety and price segment - including separate figures for Australia compared with the market as a whole.

Philippines

Wine markets in the Philippines, Malaysia and Indonesia: opportunities for Australian exporters

Southeast Asia is an increasingly important region for Australian wine exporters seeking to diversify and build new markets. Population growth, rising household incomes and increasing consumer interest in premium imported beverages are supporting opportunities across the region although market maturity, consumer preferences, routes to market and operating conditions vary considerably. This market bulletin focuses on Malaysia, Indonesia and the Philippines, three import-dependent wine markets at different stages of development. Malaysia offers established premium demand, Indonesia combines rapid recent growth with complex regulatory and market access settings, while the Philippines has an expanding base of urban consumers and established distribution networks. Together, they represent more than 425 million consumers that demonstrate the scale and diversity of the broader Southeast Asian opportunity.

Transforming challenges into opportunities

The global wine industry is undergoing significant transformation. Across many mature markets, wine consumption is declining, consumer behaviours are evolving, and competition for attention has intensified. Economic pressures, shifting demographics, health trends and climate concerns are reshaping the environment in which wine businesses operate. As outlined in Peter Bailey’s presentation at Wine Australia’s 2026 Global Market Update , these challenges are not temporary disruptions. They represent long-term structural changes that have been building for years and will continue to influence the future of the category.

United States of America

United States Wine Market Snapshot

This quarterly report summarises the United States (US) wine market. The first page of the snapshot gives an overview of wholesale depletions by country of origin, wine style, variety, and region in the US. The second page provides an overview of wine’s performance in the off-premise market (grocery, drug, convenience, and mass merchandiser outlets), by price segment, origin, and variety.

Australia

How has the Australian wine retail market performed in the past 12 months?

The Australian market is the ninth-largest and eighth-most attractive wine market in the world, according to the IWSR . It is the Australian wine industry’s largest single market, accounting for 40 per cent of total sales, and also our most accessible – with (needless to say) no tariffs, no freight costs and no language barriers. While the Australian wine market has not been immune to the declines affecting mature wine markets globally, it has proved comparatively resilient. Beneath the headline decline, the data reveals a number of positive growth stories across specific wine styles, price segments and regions.

Australian exports decline as global wine consumption weakens

Australian wine exports declined in the year ended June 2026, reflecting ongoing weakness in global wine consumption and increasingly challenging conditions across many of Australia’s key export markets.

Smallest vintage in over 25 years as industry adjusts to changing market conditions

The 2026 vintage was the smallest in over 25 years at 1.27 million tonnes, according to Wine Australia’s National Vintage Report 2026 released today. While adverse seasonal conditions affected production in several regions, the scale and pattern of the decline suggest that market factors were the primary driver. This market bulletin looks at how the composition of the Australian winegrape crush in 2026 reflects changing conditions and examines the impact on grape prices.

National Vintage Report

The national vintage report provides insights and trend analysis on the Australian wine vintage by providing an estimate of the total crush and calculated average prices paid for purchased grapes by region and variety.