Australian Wine Connect

Maintain a year-round presence with Australian Wine Connect

Australian Wine Connect helps export-ready Australian wineries showcase their business and wines to international buyers, importers, distributors, retailers, educators and media.

As Wine Australia’s always-on trade platform, Connect helps potential partners discover your winery, explore your portfolio and connect with you year-round. It complements trade shows, roadshows, tastings, education programs and other market development activities by extending your visibility before, during and after individual events.

Connect is free to join for export-ready Australian wineries.

Showcase your winery and wines

The centrepiece of Connect is the Australian Wine Connect Expo, a virtual exhibition showcasing export-ready Australian wineries and their wines.

Trade users can search wineries and wines by region, variety, price range, format, sustainability credentials, distribution status and other criteria, helping potential partners identify businesses and wines that meet their requirements.

A current profile helps international trade audiences understand:

• your product portfolio
• regions, varieties and wine styles
• indicative price positioning
• current distribution
• target markets
• sustainability credentials
• your brand story and point of difference
• current business and contact information.

Keeping your profile up to date helps maximise your visibility, support ongoing trade engagement and ensure buyers can continue to discover and connect with your business.

Help trade discover more about Australian wine

The Discover section provides information about Australia’s wine regions alongside curated collections exploring regions, varieties and topical themes.

These collections connect trade audiences with relevant wineries and wines on Connect, providing another opportunity for your business and portfolio to be discovered.

Connect with global market activities

The Events section brings together Australian wine marketing activities taking place around the world, from major international trade events such as ProWein to tastings, masterclasses and market entry programs.

Together, these activities and your Connect profile provide a continuous presence for your winery, helping international trade discover your business before an event, explore your wines during market activity and reconnect afterwards.

Join Australian Wine Connect

Build your year-round presence with international trade by joining Australian Wine Connect. Create your winery profile, showcase your wines and make it easier for potential partners around the world to discover and connect with your business.

Apply to exhibit on Australian Wine Connect

Already have a profile? Visit Australian Wine Connect