Skip to main navigation Skip to main content

This site uses cookies

We use cookies and other tracking technologies to improve your browsing experience on our website.
You’re viewing Wine Australia's new beta website. New website, new experience. See what’s changed, how to get started and where to get help.
Back
a landscape with trees and a cloudy sky

Market Explorer

Explore wine consumption statistics, trends, and key economic indicators for the top 40 most attractive wine markets

Understand where the market opportunities are

If you are looking to start exporting Australian wine or seeking to explore new markets and want data to inform your decision, then Market Explorer is a great place to start.

The Market Explorer can help determine which market is the most attractive to an Australian wine business by showing where wine is consumed and how much, which markets are showing growth in wine consumption, the share of on-trade versus off trade, and what share of that consumption is Australian wine. It incorporates data from The IWSR for wine consumption, along with key economic indicators.

Please note: the Market Explorer is now only accessible to Australian wine levy-payers and exporters. Make sure you are logged into your levy-payer-access website account.

Ask an analyst

Book an online meeting or training session with one of Wine Australia's Market Insights analysts.

Book now

Member content

This content is restricted to wine exporters and levy payers.

Reports are also available for one-off purchase to non-members.

Click here to find out more.