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Giant Steps, Yarra Valley, VIC

Domestic Sales Dashboard

Provides high-level statistics on the Australian domestic market, including retail sales, wholesale winery sales, on-premise and consumer insights.

Domestic Sales Dashboard

The latest data on the Australian wine market

The Domestic Sales Dashboard provides a detailed picture of the Australian wine market, combining market performance, consumer behaviour and industry supply indicators in one place.

Users can understand who is drinking wine, what styles and varieties they prefer, where and how they buy wine, what prices they pay, how Australian wine competes with imports, how wineries are performing across sales channels, and how production, inventories and demand are evolving over time.

Historical trends, forecasts and performance benchmarks help wineries make informed decisions about market positioning, pricing, portfolio strategy, channel development and domestic growth opportunities

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Member content

This content is restricted to wine exporters and levy payers.

Reports are also available for one-off purchase to non-members.

Click here to find out more.