The domestic campaign asset guidelines clearly define and prescribe how the ‘We make a wine for that’ Australian Wine campaign should be used.
They are designed to provide all with a better understanding of how the campaign should be brought to life across the wine sector.
The domestic campaign key messaging guidelines supports trade partners in aligning their messaging with the ‘We make a wine for that’ campaign.
It includes adaptable talking points that connect wine to real-life moments and invites consumers to see Australian wine as approachable, exciting and made for every occasion.